Purple Style Labs IPO
Purple Style Labs, founded in 2015, runs a Pernia’s Pop-Up Shop (“PPUS”), a multi-brand luxury fashion platform. They offer their products both offline and online through their own website and mobile application. Under the PPUS brand, the company sells over 2.11 lakh products across women’s wear, men’s wear, jewellery, accessories, and kids’ wear from 1,312 active designer brands.
IPO GMP
-₹5
-1% expected gain
Price Band
₹575
Lot Size
26 shares
Min Investment
₹14,950
Listing Date
September 7, 2026
About Purple Style Labs
Company overview, business, and key facts.
Purple Style Labs, founded in 2015, runs a Pernia’s Pop-Up Shop (“PPUS”), a multi-brand luxury fashion platform. They offer their products both offline and online through their own website and mobile application. Under the PPUS brand, the company sells over 2.11 lakh products across women’s wear, men’s wear, jewellery, accessories, and kids’ wear from 1,312 active designer brands.
Moreover, the website also features some of the well-known designers like Seema Gujral, Anushree Reddy, Amit Aggarwal, and Rohit Gandhi & Rahul Khanna. Moreover, the firm has served over 200,000 unique customers across 140 countries between FY23 and FY25. In fact, in FY25, the business reported 18.57 million unique visitors, 70,651 customers, and 104,856 orders across 100 countries.
Founded
2015
Headquarters
Mumbai, Maharashtra
Promoters
Abhishek Agarwal
Website
https://www.purplestylelabs.com/
IPO Details
Subscription Status
How many times each investor category has bid for the issue.
Strengths & Risks
Strengths
- One of the Leading Luxury Fashion Platforms: As per the 1Lattice Report, the company is among the top revenue-generating luxury omni-channel fashion platforms in India in terms of revenues for Financial Year 2025. The company caters to the customers not only in India but also in foreign markets.
- Omnichannel Integration: The company has adopted the omnichannel integration model by combining the digital platform with physical Experience Centers. Through this approach, the company provides its customers with the opportunity to use its fashion offerings through digital and physical channels.
- International Presence: The company enjoys significant and expanding presence in the international market catering to a varied customer base in multiple countries. The company has operations in the international market including the USA, UK, Middle East, and Canada.
Risks
- Dependence on the Women's Wear Category: A major share of the total PPUS GMV is generated from the women's wear category which has constituted 77.70%, 75.66%, and 77.88% of the total PPUS GMV in Fiscals 2026, 2025, and 2024, respectively. Any change in the demand or preference for women's wear could impact the business.
- Experience Centers Dependency: The Company is dependent on its Experience Centers for a good percentage of its Total PPUS GMV. The PPUS GMV generated from the Indian Experience Centers represented 74.72%, 66.41%, and 56.20% of the Total PPUS GMV for Fiscal 2026, 2025, and 2024, respectively.
- Experience Centres Growth Risks: Any problem or restriction that might arise due to expansion or operation of the company's Experience Centers will have a negative impact on its business, financial position, cash flow, operating results, and future growth potential.
Financials
Restated summary financials for the most recent periods.
Figures are indicative and restated for presentation.
Purple Style Labs IPO Key Numbers
Calculated by IPOLyst from the published offer-document data. These are figures, not buy or sell calls.
Revenue growth, 2026
+14.8%
5.4% a year over the period
Profit growth, 2026
+51.4%
144.6% a year over the period
Profit margin (PAT)
50.3%
EBITDA margin 5.44%
Issue mix
100% fresh / 0% sale
Fresh issue goes to the company, offer for sale to selling shareholders
GMP-implied gain per lot
₹-130
26 shares on ₹14,950. GMP is unofficial.
What stands out
- Healthy profit margin: PAT margin was 50.3% in 2026.
- Profit grew 51.4% in 2026.
Watch-outs
- 1 use-of-proceeds item(s) have no disclosed amount.
- GMP has fallen from a peak of ₹15 to ₹-5.
Scenarios apply today's grey market premium figures to the upper price band. They are illustrations, not predictions. GMP is unofficial and can be wrong.
Not yet available for this IPO: post-IPO share count (market cap and P/E not computable), listed peer comparison.
IPO Analysis SummaryAI-generated
A plain-language review of Purple Style Labs's financials, valuation and demand, based only on the verified figures above. For information only. It does not recommend whether to apply.
Purple Style Labs IPO Review
Analysis based on live GMP, subscription, and issue details.
Purple Style Labs IPO is currently showing a negative GMP of -₹5, which may indicate weak short-term listing sentiment.
The IPO has been subscribed 1.29x overall — QIB: 1.43x, NII: 0.84x, Retail: 1.55x.
Purple Style Labs IPO subscription has closed. The shares are expected to list on September 7, 2026.
The minimum investment required is ₹14,950 for 26 shares (1 lot). Retail investors can apply at cut-off price for the best chance of allotment.
Key strengths include: One of the Leading Luxury Fashion Platforms: As per the 1Lattice Report, the company is among the top revenue-generating luxury omni-channel fashion platforms in India in terms of revenues for Financial Year 2025. The company caters to the customers not only in India but also in foreign markets.; Omnichannel Integration: The company has adopted the omnichannel integration model by combining the digital platform with physical Experience Centers. Through this approach, the company provides its customers with the opportunity to use its fashion offerings through digital and physical channels.. Investors should note the following risks: Dependence on the Women's Wear Category: A major share of the total PPUS GMV is generated from the women's wear category which has constituted 77.70%, 75.66%, and 77.88% of the total PPUS GMV in Fiscals 2026, 2025, and 2024, respectively. Any change in the demand or preference for women's wear could impact the business.; Experience Centers Dependency: The Company is dependent on its Experience Centers for a good percentage of its Total PPUS GMV. The PPUS GMV generated from the Indian Experience Centers represented 74.72%, 66.41%, and 56.20% of the Total PPUS GMV for Fiscal 2026, 2025, and 2024, respectively..
Disclaimer: IPO GMP is indicative and sourced from the grey market. This is not investment advice. Please consult a SEBI-registered advisor before investing.
Purple Style Labs IPO — Frequently Asked Questions
What is Purple Style Labs IPO GMP today?
Purple Style Labs IPO GMP (grey market premium) today is -₹5, suggesting an estimated listing gain of -1%. GMP is indicative and subject to change.
What is the price band of Purple Style Labs IPO?
The price band for Purple Style Labs IPO is ₹575 with a lot size of 26 shares. The minimum investment required is ₹14,950.
When is Purple Style Labs IPO allotment date?
Purple Style Labs IPO allotment is expected to be finalised on September 3, 2026. You can check your allotment status on the registrar's website (Kfin Technologies Ltd.) using your PAN number.
When will Purple Style Labs IPO list on NSE/BSE?
Purple Style Labs IPO is expected to list on BSE, NSE on September 7, 2026.
How to check Purple Style Labs IPO allotment status?
To check Purple Style Labs IPO allotment status, visit the registrar's website (Kfin Technologies Ltd.) and enter your PAN number, application number, or DP/Client ID. You can also check on the BSE IPO allotment page at https://www.bseindia.com/investors/appli_check.aspx.
Should I apply for Purple Style Labs IPO?
Purple Style Labs IPO has a GMP of -₹5. Before applying, review the company's financials, business model, issue structure (OFS vs fresh issue), and sector outlook. IPOLyst is not a SEBI-registered investment advisor — please consult a qualified financial advisor before investing.
What is the lot size of Purple Style Labs IPO?
The lot size for Purple Style Labs IPO is 26 shares per lot. The minimum investment for retail investors is ₹14,950. Retail investors can apply for a maximum of 13 lots or up to ₹2 lakh, whichever is lower.